As a small business owner, it's essential to keep up with the latest trends, since your customers' expectations will be influenced by them. However, not every trend will impact you in the same way since every business is different. That being said, here are 5 of the most significant trends ...

Customer reviews and testimonials can do wonders for your business. They can enhance your online reputation, boost credibility, provide the kind of social proof needed to influence consumer behavior and even improve your search engine rankings. However, when it comes to asking customers for reviews, most people don't know how ...

In a world of increasingly complex marketing tactics, the classic paper coupon is alive and well. America’s mailboxes continue to be stuffed with coupons for both national and local campaigns, and consumers continue to redeem them. I recently asked Money Mailer CEO John Patinella to let us know what his franchise organization ...

Marketing for small businesses today can sometimes become increasingly difficult. We're living in the age of the customer experience and the same principles apply when it comes to marketing. Consumers want a brand they can trust and build a relationship with. In other words, they want authenticity. Any Information they ...

During the breakthrough of email as a widespread communication tool, many industry experts were convinced that the immediacy and targetability of email would cement its position as the direct marketing technique of choice. However, since then, direct mail has continued to remain an essential component of the marketing mix. In ...