An effective direct mail campaign can produce big results if it’s executed properly. And with the digital world becoming incredibly saturated, there’s never been a better time to explore offline marketing channels.
Read below for three crucial tips needed for a successful direct mail campaign:
1. An Offer That’s Too Good to Refuse
Just like any marketing technique, the idea here is to grab the attention of potential customers. With this in mind, your ad should be based around a call to action—this could be a limited time discount, an invitation to a contest, an advertisement for a new line of products, or a reward to customers for responding.
2. Promote Your Online Platforms
While there’s certainly still a place for physical marketing, the world is increasingly shifting towards digital. As a result, you shouldn’t miss out on the opportunity to promote your website, email, and social media profiles on your direct mail ad. This is especially important since many consumers will prefer the convenience of following up online rather than with a more traditional mean, like calling a phone number.
3. Locate Your Target Audience
When you mail with Money Mailer, you gain the ability to pin-point neighborhoods with consumers who are most likely to become your customers. Want to target local consumers who spend the most on food away from home? We can mail to them. Want to target local consumers who spend the most on housekeeping services? We can mail to them too.