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3 Tips for Successful Direct Mail Marketing

An effective direct mail campaign can produce big results if it's executed properly. And with the digital world becoming incredibly saturated, there's never been a better time to explore offline marketing channels. Read below for three crucial tips needed for a successful direct mail campaign: 1. An Offer That's Too Good to ...

5 Small Business Trends to Leverage in 2020

As a small business owner, it's essential to keep up with the latest trends, since your customers' expectations will be influenced by them. However, not every trend will impact you in the same way since every business is different. That being said, here are 5 of the most significant trends ...

How to Ask for a Customer Review

Customer reviews and testimonials can do wonders for your business. They can enhance your online reputation, boost credibility, provide the kind of social proof needed to influence consumer behavior and even improve your search engine rankings. However, when it comes to asking customers for reviews, most people don't know how ...

Why Direct Marketers Still Mail Offline Coupons

In a world of increasingly complex marketing tactics, the classic paper coupon is alive and well. America’s mailboxes continue to be stuffed with coupons for both national and local campaigns, and consumers continue to redeem them. I recently asked Money Mailer CEO John Patinella to let us know what his franchise organization ...

How to Bring Back Old Customers

One of the quickest ways for your small business to increase sales is to get past customers to buy from you again. Research shows that it cost five times as much to attract a new customer as it does to retain an existing one, which makes it a strategy well ...

How to Become More Authentic in your Small Business Marketing

Marketing for small businesses today can sometimes become increasingly difficult. We're living in the age of the customer experience and the same principles apply when it comes to marketing. Consumers want a brand they can trust and build a relationship with. In other words, they want authenticity. Any Information they ...

Why Direct Mail continues to deliver in a digital age

During the breakthrough of email as a widespread communication tool, many industry experts were convinced that the immediacy and targetability of email would cement its position as the direct marketing technique of choice. However, since then, direct mail has continued to remain an essential component of the marketing mix. In ...