Huge Opportunity To Beat The Competition As the market continues to reopen and stimulus money is poured into a rebounding economy, increased competition and demand for creative and aggressive marketing practices cannot be ignored. Marketers who wait to engage will certainly miss opportunities for growth. At Spectrum, we’re helping clients navigate ...

An effective direct mail campaign can produce big results if it's executed properly. And with the digital world becoming incredibly saturated, there's never been a better time to explore offline marketing channels. Read below for three crucial tips needed for a successful direct mail campaign: 1. An Offer That's Too Good to ...

As a small business owner, it's essential to keep up with the latest trends, since your customers' expectations will be influenced by them. However, not every trend will impact you in the same way since every business is different. That being said, here are 5 of the most significant trends ...

Customer reviews and testimonials can do wonders for your business. They can enhance your online reputation, boost credibility, provide the kind of social proof needed to influence consumer behavior and even improve your search engine rankings. However, when it comes to asking customers for reviews, most people don't know how ...

In a world of increasingly complex marketing tactics, the classic paper coupon is alive and well. America’s mailboxes continue to be stuffed with coupons for both national and local campaigns, and consumers continue to redeem them. I recently asked Money Mailer CEO John Patinella to let us know what his franchise organization ...

Trying to use social media sites for your small or online business can be frustrating and overwhelming. Many people have attempted by using social platforms as sales tools only, but the key to attract more business on social media is to actually be more social. Here are 7 easy ways ...

In 2019, the large volume of active users on social media and email make digital advertising seem like the ultimate medium for marketers.  The problem with that assumption is digital advertising fulfills consumer demand that has already been created by another source.  With traditional forms of media, such as Direct ...

Happy Halloween! Don't miss out on all the consumer traffic this spooky season by making sure to offer great deals on your products and services. Here are some examples: Party Goods - 20% Off Any Costume Candy - $5 Off Purchase of $25 or More Pizza - FREE PIZZA - Buy One LG ...

One of the quickest ways for your small business to increase sales is to get past customers to buy from you again. Research shows that it cost five times as much to attract a new customer as it does to retain an existing one, which makes it a strategy well ...

Marketing for small businesses today can sometimes become increasingly difficult. We're living in the age of the customer experience and the same principles apply when it comes to marketing. Consumers want a brand they can trust and build a relationship with. In other words, they want authenticity. Any Information they ...